Further Reading:
·
Shirky, Clay. (Here Comes Everybody: The Power of
Organizing Without Organizations.
Penguin Group, 2009). Discussion
with useful examples of important social changes being caused by advancing
technology. It deals especially with the
enhanced opportunity to cooperate and collaborate created by the internet via such
means as crowdsourcing. [I was assigned
to read this book for class]
·
Chris Anderson. (Free: The Future of a Radical Price,
Hyperion Publishing, 2009). Discusses
the history, present reality, and future of free business models. It is based in economic theories and
evidence, but is still written in clear, easy language. Free also
discusses the idea of a new industrial revolution. [This book was recommended to me by Professor
Burton, and I have also run into it several times in the bibliographies of
business articles I’ve been reading]
·
Charles Wheelan. (Naked Economics: Undressing the Dismal
Science, Norton Publishing, 2010).
In the introduction and the first chapter, he gives some very good
examples of businesses that have successfully used ‘free’ campaigns in the
past. Throughout the book, he also gives
a good background of economic principles, many of which are implied in the text
of the business chapter. [I read this for an economics class last year. When I saw it cited in a different book, it
motivated me to pull it off the shelf and dive into it again.
·
David J. Bryce, Jeffrey H.
Dyer, and Nile W. Hatch. (Competing Against Free. Harvard Business Review, June 2011). An interesting article that gives credit to
Chris Anderson’s Free, by presenting
the business plans necessary to combat competitors using free tools or business
models. It makes and supports the claim
that “sooner or later, every business must learn to compete against, become, or
work with free business models.” [Found while I was researching anti-free
literature; I wanted to make sure I heard both sides of the issue and stumbled
across this article.]
Thought Leaders:
·
Muhammed Yunus (http://www.muhammadyunus.org/). Muhammed
is an exceptionally well-known Bangladeshi business leader who received the
Nobel Prize in 2006 for his work in setting up his microcredit bank to improve
the Bangladeshi way of lifestyle. He is
also a noted economist, and seems very open to discussing ideas. [Mr. Yunus is a great example of how
businesspeople can accomplish amazing things for the social good, and happens
to be specifically noted in one of the examples we brought out in our chapter
(i.e. microloans)]
·
J Jay Baer (<co-author with
Amber Naslund> The Now Revolution: 7
Shifts to Make Your Business Faster, Smarter and More Social. Wiley
Publishing, 2010). Jay Baer is a
marketing consultant, speaker, and author, who focuses primarily on social
media strategy. He is naturally very
active on various social media, so he would be easy to contact to discuss
ideas. [Found using a google+ search to
find conversations I could join].
·
Denise Wakeman (http://www.buildabetterblog.com/). Denise is a business professional who
maintains several blogs giving instruction about how to effectively incorporate
blogs into a business strategy.
Professionally, she also advises businesses on how to make themselves more
visible to the public via social media and other internet sources. She is very active on several social media websites,
so it would relatively easy to contact her, as well. [Found while searching for business blogs on which I could comment.]
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